KANSAS CITY, Mo. — Certified Hereford Beef LLC posted a record year in volume in fiscal year 2013 with 48.8 million pounds sold — a 4 percent increase compared with the previous year.
“Despite tight cattle supplies, record high beef prices and somewhat stagnant beef promotion due to the wide price spreads between beef and competing proteins, CHB LLC reported another record year for volume,” said Craig Huffhines, executive vice president of the American Hereford Association. CHB is a subsidiary of the association, with its fiscal year ending Aug. 31.
“Both harvested cattle numbers and carcasses certified that meet the specification were up by 5 percent during fiscal year 2013,” Huffhines said.
Much of the growth came from expansion of new retail store openings for existing customers along with a rejuvenated case-ready ground beef program.
Cattle numbers required to supply the CHB program continue to create demand for Hereford and Hereford-English baldie cattle. More than 382,000 cattle were identified through CHB-licensed packing facilities during fiscal year 2013 as eligible from a live specification standpoint, while more than 259,000 carcasses were certified for the program — a certification rate of 68 percent.
Currently Certified Hereford Beef is offered in 301 retail supermarkets in 35 states, as well as through 38 foodservice distribution centers serving restaurants. Since the inception of the program, 4.3 million cattle have been identified through licensed packing plants as meeting the live animal specifications.