A story was published this week by the Cornell newspaper entitled “Cornell President Asks Got Milk?” The report announces the launch of a dining service milk promotion campaign.
In a campus world where milk does not get much attention, this campaign provides a fresh look to the long-running “Got Milk?” promotion program. Milk as a beverage choice is usually squeezed out because other beverages in vending machines flood the entire campus, while milk is relegated to the campus dining halls.
Student Jamie Cohen, under the direction of the college dining nutritionist, developed the idea to create a campus “Got Milk?” campaign. Soon, others at the university got on board.
Cornell’s campuswide campaign will promote the nutritional value of milk and Cornell’s role in the dairy industry. The first poster is Cornell President David Skorton promoting the nutritional “brainpower” of milk. Other campus personalities will soon promote other values of milk.
Noting the recent push for healthier eating habits, the popularity of the local foods movement and sustainable living, it will be interesting to see how this concept plays out at the university.
To view Skorton’s got milk poster: http://www.dairystore.cornell.edu/cals/foodsci/research/dairy-store/images/Got-Milk-Skorton_1.jpg
To learn more about Cornell’s promotion efforts: http://www.dairystore.cornell.edu/cals/foodsci/research/dairy-store/drinkmilk.cfm