3/16/2013 7:00 AM
By Patti Orton Kuna New York Correspondent
CLYMER, N.Y. — “Farm It Maybe” is a three-minute music video celebrating all there is to love about life on a dairy farm.
Just done “for fun” last summer 2012, the clip lassoed 1.7 million views — an electronic world phenomenon known as going “viral.” Set to the pop hit, “Call Me Maybe,” by Carly Rae Jepson, the video features 9-year-old “Lil Fred” White, and his big grin, singing and guiding viewers through his family’s 200-head dairy farm in Clymer.
Dramatizing with video is nothing new for the White boys, Matthew (aka “Lil Fred”) and big brother Justin, 18. Since 2008, they’ve scripted, choreographed and produced 47 pieces, including spoofs, commercial parodies, Bible studies and skits.
This time around, cousin Sam White was an integral part of “Farm It Maybe,” as he wrote the endearing and humorous lyrics.
Its debut sparked lots of attention for the farm’s resident filmmakers. A national television news network took notice and scooped up the family for an interview in its New York City studio. Foodie celebrity Rachel Rae inquired about bringing them to her show, and the national FFA team toured the farm during their New York circuit.
The video’s success took off just prior to Justin beginning his film production studies at Huntington University in Indiana. He’s also taking on a minor in ministry.
“I am passionate about making documentaries of missionaries and showing how God has transformed people’s lives,” Justin said.
That said, he confesses he wouldn’t mind making more farm documentaries, too.
The White boys were inspired by another YouTube sensation, the Peterson Brothers of Kansas, whose musical parodies promoting agriculture, “I’m Farming and I Grow It” and “Farmer Style,” have also been online hits.
“Farm It Maybe” showcases the lifestyle of dairy farming — bottle-feeding calves, pitching hay, growing corn and driving the green, quintessential John Deere tractor.
“The impact is on how people see hard work,” Justin said. “It shows it is a blessing to work.”
Promoting agriculture is important because, according to Justin, “It is the backbone of America.”
Even at his young age, Matthew recognizes he is part of the next generation for the farm. The video, he says, calls attention to future farmers.
The threesome are eager to reconvene this summer to produce another video from the farm. Matthew hopes to once again be the star.
“He’s such a little stud,” Justin says of his little brother.
The video’s bottom-line message is, said Lil Fred with both thumbs in the air, “Farming is cool!”
Watch their video: http://youtu.be/e3kwdue5XS0.