NEW HOLLAND, Pa. — The leaders of state and national beef associations were in New Holland last week to present New Holland Agriculture with a national award for its efforts to assist cattlemen.
Last January, the company and the National Cattlemen’s Beef Association launched a membership benefit program that was part of the impetus for presenting New Holland with the association’s Distinguished Industry Service Award.
In the program, New Holland Agriculture provided incentives that helped state affiliates boost NCBA membership signups.
To encourage their members to join NCBA, New Holland provided six state affiliates with their choice of one-year leases of a New Holland BR7090 round baler or New Holland T6.175 tractor.
NCBA members also received savings on a variety of tractors, hay tools, and harvesting and handling equipment made by New Holland.
Pamphlet detailing the membership benefits were sent out, which brought in about 1,500 new members for NCBA.
“We greatly appreciate the opportunity to partner with New Holland in this effort,” said Scott George, president of NCBA and a Cody, Wyo., cattle rancher.
“We believe it is smart for all of us to work together to strengthen our industry and provide opportunities for future generations of farmers and ranchers,” said Abe Hughes, vice president of New Holland Agriculture. “We’re proud to play a part in supporting the beef industry through the NCBA’s state and national membership efforts.”
Hughes said the company had strategically decided to do more with the cattle industry.
“This was our opportunity to get close to the business, and learn about their needs,” he said. “We decided this is the right organization.”
New Holland plans to be a presence at NCBA’s annual convention in Nashville in February.
“It’s been very deliberate,” Hughes told George. “We are not just a booth at the convention, we want to stick with you for a long time.”
Scott Rhoads, president of the Pennsylvania Cattlemen’s Association, came to New Holland to present the award and thanked New Holland “for the opportunities their investment in the beef industry has provided for our membership.”
New Holland’s Heritage
“We want to be a resource for better hay production,” said Mark Lowery, New Holland’s dairy and livestock marketing segment leader and a specialist in hay and forage equipment.
“Our heritage is with hay and forage agriculture —it’s how New Holland got started,” he said, “and we want to make our experts available” and become a resource for hay production.
Lowery noted that New Holland Agriculture has produced hay-centered educational segments for NCBA’s Cattlemen to Cattlemen television show, and in 2011 published a hay-making booklet.
“We’re not just here to hawk equipment,” Hughes said. “We’re here to seriously help our cattleman and dairymen make hay.”