DOVER, Ohio — Animal vitamin and nutrition provider Direct Action Co., commonly known as dac, has signed on as an Alltech official partner of the Alltech FEI World Equestrian Games 2014 in Normandy, France.
Company officials unveiled the partnership during the dac Days Open House on March 22.
With this commitment, dac will be able to activate a number of marketing campaigns to share the excitement of the games with its customers throughout North America.
“We look forward to increasing our support of the equestrian world by furthering nutritional research and product development,” said Carol Frazier, dac’s sales and marketing coordinator.
“We welcome dac to a group of more than 30 organizations committed to promoting animal health and performance through their title as an Alltech official partner of the Alltech FEI World Equestrian Games 2014 in Normandy,” said Russell Gilliam, regional sales manager for Alltech.