Power of the ‘Social’ Vote

PA Farm Show

1/10/2012 6:10 AM

If you pay attention to the blogosphere, you know it is a very chatty place where bloggers discuss the latest trends in everything from cooking and crafting to opinions about issues that affect the writers' lives.

Throw in Facebook, Twitter YouTube and Google+ and you have people’s lives documented as they happen. The world we live in moves quickly in real time and online.

This week at the Pennsylvania Farm Show, there’s a pretty good chance the “Today’s Agriculture” display will be a part of that online discussion.

On Saturday, I was working on a story gauging consumer reaction to the display. Those reactions will be noted in this upcoming addition of Lancaster Farming. However, the one piece that is not in the story is the volume of photos that were being taken on cellphones, cameras and other portable electronic devises. The general public taking pictures to share with friends, on Facebook/Twitter or quite possibly on a blog like me.

As a farmer, I have to admit, I am really proud of this display. However, I am not the one the display targets. It is the 98 percent out there who do not live on a farm whom this display is intended for. Word from PennAg Industries is they are working with the Animal Agriculture Alliance to gauge consumer reaction. However, the poll I wish I could see is what is being said on social media with all of those photos.

Editor’s Note: Click here for a video tour of the Today’s Agriculture Display.

-- Charlene Shupp Espenshade, Special Sections Editor


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