Tackling the Question of “Fake” Milk


6/7/2012 8:01 AM

    Some groups are trying to push legislation through Congress to define milk as a product that comes from a cow or other milk-producing animal. The idea is to separate dairy products from soy and plant-based “milk” substitutes.
   The California Milk Processor Board opted for a humorous approach to support the measure. The board’s message is: “Imitation milk comes from nuts and beans and lots of curious-sounding ingredients. Oh, and science. Imitation milk comes from science. But milk — milk is milk.”
   Here is a sampling of two commercials the board has created to strengthen its point.

Got Milk? – Plenty to Go Around

Got Milk? – Name the Ingredients

   What do you think?

-- Charlene M. Shupp Espenshade, Special Sections Editor

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