REAL Seal Character Encourages Holiday Use of Real Dairy Foods

12/21/2013 7:00 AM

ARLINGTON, Va. — Tis the season to enjoy real dairy products such as butter, cheese, whipped cream and eggnog, according to DairyUS, the animated character based on the iconic REAL® Seal logo, who shares that perspective in a new video that was released by the National Milk Producers Federation.

Visitors to the REAL Seal website, www.realseal.com, will be greeted by an animated DairyUS throughout the holiday season. Flying over snowy rooftops in a sleigh pulled by festive dairy cows instead of reindeer, DairyUS and his industrious little elf remind consumers that December is the perfect time to incorporate real dairy products into their holiday recipes.

DairyUS was created earlier this year to help a new generation of consumers distinguish between genuine U.S. dairy products and a growing list of imitations. In addition to his presence on the REAL Seal website, he also has made appearances on the REAL Seal Facebook page as well.

The animated character has already appeared in other short videos this year. He will continue to do so in 2014 to highlight topical and seasonal events, such as holidays and sporting events, providing consumers with easy tips to incorporate more real dairy foods into their everyday meals.


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11/27/2014 | Last Updated: 2:01 AM