Showcase Sale Features 'Something for Everyone’

11/2/2013 7:00 AM
By Hayley Potts Virginia Correspondent

BLACKSBURG, Va. — The Virginia Tech Dairy Club hosted the 5th annual live Showcase Sale on Oct. 19. Even thought the weather was brisk, a lot of people turned out for the sale.

The showcase sale is a Holstein heifer consignment sale that has everything from embryos and choices to show calves, high genomics and bred heifers. It’s the most highly anticipated dairy club event of the fall semester and is a long-standing tradition for both current club members and returning alumni.

Jason Zimmerman, a senior in dairy science from Littlestown, Pa., served as sale chairman this year. He says the sale "offers Holstein producers a variety of options there is a little bit of something for everybody, depending on what your goals are for your herd."

The sale averaged $2,055 on 58 live lots, along with one choice and five embryo lots. The sale grossed more than $132,000.

The top seller was Lot 1, Ernest-Anthony F Adiva-ET, which sold for $6,100 and was consigned by St. Jacobs ABC and Tim Abbott, and purchased by Vance Proctor Jr. of North Carolina. Lot 2 is a Fever due in February to Mr. Atlees Sht Aftershock out of EX-95 Ambrosia.

The second highest seller was Coollawn-Com MR 572 4516-ET, consigned by the Shayna Partnership and Pat Comyn for $5,500.

Lot 10 is a +2352 GTPI Maurice heifer out of a Shamrock and was purchased by Brian Waldner of Minnesota.

Dairy club members began planning this sale last spring and took on leadership positions including being in charge of consignments, advertising, barn facilities, fitting and health requirements. Over the summer, dairy club members gathered consignments spanning from Georgia to Canada. Once back in Blacksburg, students continued their work by putting together the sale catalog and designing print advertisements, while working out sale details and logistics.

Kelly Leatherman, a sophomore in dairy science from Bedminster, Pa., said "the Showcase Sale at Virginia Tech can only be successful because of the hard work and dedication that all of our dairy club members put into planning and running the sale."

It’s also a great learning opportunity for dairy club members. During sale week, animals are housed at the Virginia Tech Dairy Complex and students are charged with their care. Students sign up for shifts to feed, water, wash, clip and lead animals daily to prepare them for the sale ring. This provides invaluable hands-on experience for dairy club members who do not have extensive dairy backgrounds or just want to learn more about running a dairy consignment sale.

Jessica Sentelle, a junior in dairy science and agricultural economics from Jefferson, Md., said: "The sale is a learning experience. We improve every year and continue to learn. The sale committee gives members with all levels of experience the opportunity to learn and work with heifers throughout the sale week."

Sale week also allows dairy club pledges to meet and work with current club members while completing their pledging process.

“Sale week is not only a great way to get to know cows, but also to get to know other members of our awesome dairy club," said Lyndsey Royek, a senior in agricultural economics from Corry, Pa.

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9/2/2014 | Last Updated: 5:31 AM