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New England Dairy's new Mobile Dairy Bar is able to bring dairy to wherever people are.

New England Dairy has introduced the Mobile Dairy Bar, a food truck of sorts for milk products.

The Mobile Dairy Bar is a refrigerated van with a milk tap system for milk sampling. It also features a digital display, an Instagram photo booth, an exhibit booth, and a tent in the back.

The Mobile Dairy Bar made its debut at three Massachusetts drive-in movie theaters in Mendon, Marshfield and Topsfield in October to promote chocolate milk as the official beverage of Halloween.

The events team handed out single-serve chocolate milks and set up a socially-distanced educational booth complete with a selfie station to engage moviegoers in a COVID-friendly manner.

Educational materials, radio reads and a 30-second commercial during movie previews directed attendees and listeners to a Halloween landing page featuring recipes, activities and nutrition information.

New England Dairy looks forward to hitting the road in our Mobile Dairy Bar for more safe, socially-distanced events in 2021.

Lancaster Farming

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